Apple's Secret Strategy For Mobile Advertising: A Big Change On Conventional Publicity Strategy
Computer giant Apple has made a few moves in the last a few months (including development in the iphone apps market space) which includes a well-kept secret interest in mobile publicity. Apple filed a patent application several months ago that came to the attention of the public. The contents of that patent application point to a probable alteration in the way that Apple could cash in on its products-both hardware and software, the software of course is straightly related to iphone applications which have become very popular in recent years. The facts of the patent express what Apple named as 'enforcement routine' application which means that the company will integrate advertising into its hardware and software that customers just can not jump over.
The patent also states the fact that consumers would have to prove that they have either seen or listened to an ad before being able to get into the functionality features of the hardware. For instance, a consumer couldn't use their iPod until they've watched the advertisement and then punched in a code to confirm that the ads are watched in their entirety.
The variety of hardware that Apple that's developing this application for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and many more. The catch is that consumers will need to endure a very savvy advertising plan that guarantee they are paying attention. If not, the system can just block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.
The implications of this kind of bold advertising move could well rock the industry as we see the strategy of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that much more desirable.
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