Facts You Should Know About Music On Hold
On hold music or music on hold (MOH) is the music used in on hold marketing. Phone advertising, as the words implies, is advertising carried out while callers are on hold. MOH systems are integrated into telephone systems which are made for businesses through audio jacks on the telephone equipment that are labeled 'MOH'. The music is essential since it will pass a message regarding your company across (such as reminding your clients about available referral programs and cross-promoting the products/services being offered) and because it will keep callers glued to the phone until somebody is available to serve them.
The on hold music could be customized. The customized music could endorse new product lines, it could encourage customers to act, it could heighten your strengths and specialties (such as awards and accreditations), it could promote your website and its unique features, and it could thank the callers for holding and assure them that somebody will serve them soon.
The on hold music could be from the radio. You could play music from your local radio station by the MOH jack. You nevertheless need to know that re-broadcasting radio music is illegal and you could pay a penalty of as much as $1,500. The best demerit of radio on hold music is that there is no control over the music that will be broadcasted. A few of the music played might be offensive to the callers, it will be interrupted by commercial breaks, and you could even have advertisements that promote your competitors.
You could get your on hold marketing music from commercial CDs as well as MP3s. This source of music is advantageous in that you will have control over what is played, but you first need to secure authorization to play the songs from the mechanical copyright owner as well as the title copyright owner.
You could use stock MOH CDs for your phone advertising. These could come with or without voice-overs like 'your call is important to us'. Music from such CDs is beneficial in that you will pass a message across, but it is often common because it is not tailor-made for individual businesses. You could get custom-designed MOH from companies involved in on hold marketing. This form of music is advantageous in that you get to control the music style and content, you could include your message in the music, and you will not have copyright problems. One more option is online on hold. All that you must do is hook up to the Internet and get automatic content updates.
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