Potential Benefits To Shrink Sleeve Labeling
There are many product labeling methods on the market today. You could choose roll-fed shrink sleeves labeling which involves roll-fed application of the label utilizing a mixture of shrink techniques and glue-on, cut & stack film labeling that are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling which is similar to cut & stack film labeling, but where C1S and C2S papers are used, and in-mold labeling in which the labeling is done as the containers are being molded.
Among the fastest growing product labeling methods these days is shrink sleeve labels. This labeling approach entails the use of the latest in HD Flexo pre-press technologies. One of the greatest advantages of this labeling method is that the flexographic printing used is quite 'green', which means it is the smartest choice if you wish to lessen your company's carbon footprint. As outlined by DuPont's Life Cycle Assessment of 2008, the flexographic printing method decreases carbon dioxide emission and energy consumption by close to 50% as compared to other label printing methods such as Rotogravure. In leading label making company plants, the printing technique is recognized by solvent-free flexo platemaking, servo-driven flexo presses, and water-based flexo ink manufacturing.
The shrink sleeves labeling method is advantageous in that it is one of the cheapest labeling techniques today. The low cost is because very thin films of plastic are employed. The low labeling costs signifies you may experiment with different shrink sleeve labels to determine what the most effective choice is. This labeling method provides you with unparalleled flexibility in terms of the types of films utilized (you can pick from PVC, OPS, PETG, or PLA films) and in terms of the container shape and size that can be labeled. This is relevant because we all have different labeling needs and you are therefore able to do what is best for your company/product.
Shrink sleeve labeling will aid you in your advertising campaign. This labeling approach gives you 360 messaging and graphics, meaning your product has greater customer appeal and customers get to see your product in shelves, no matter where they are facing. Your marketing campaign will also benefit from the fact that you can include an easy-tear feature and a back-printing feature with print copy or adhesive that will help you run promotions through giveaways and print coupons. You could also get an optional tamper-proof feature to guard the label in transit, in storage, and on display against scuffles and scratches with shrink sleeve labeling.
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