What Actually Happened With The Manner In Which Customer Service Previously Used To Actually Be?
Has this ever happened to you when calling customer service? You make the telephone call and get a programmed menu. Hit one for this, press two for that. Or you get a pre-recorded voice announcing speak or say this or that.
What in the world happened to the form of customer service that really matters? Where you actually get to talk to a real individual. In my own humble view, that was customer service. How can any one really determine what problem a customer may have if you do not really speak to them? Not to mention that the personal touch in customer service creates far better relationships.
I understand that a lot of major corporations look at it as an expense saving. And which is probably correct. However, I just wonder how many customers go elsewhere due the lack of customer service or maybe getting frustrated with the type of customer service that a given firm is offering.
When companies are a small operation with only a few people they offer the sort of customer service people actually like. The sort that provides that personal touch. But it seems that when they get large enough, they shift to a more automated technique.
I feel that customer service starts with the first contact and meeting with a client through developing a solid relationship from the outset. That is exactly why we at Paragon Marketing Solutions start with communicating with our customers and clientele from the start of a project until the targets of the clients are met.
Whether your business is big, small, or in between, offering the actual support that your consumers and customers deserve is very important to the survival of your enterprise. In case you can not give your consumers precisely what they want, they will go someplace that will. And that will undoubtedly have an effect on your bottom line.
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